LANCÔME ⏐ CNY — Daria Dorochev

IGNITE THE SPRING BLAST
Lancôme Chinese New year
2025

In 2025, for the CNY, be ready for the Grand Bloom. As the ice cracks under Lancôme products, it frees a powerful spring blast. A celebration of all the pink roses that colour the world. A reinterpretation of the rose pattern created by Cai Guoqiang with three different graphic universe: before, during and after the explosion.

Lead Art Director : Jordan Provo
Art Director : Daria Dorochev
Art Drector : Bibiana Larbi
Photographer : Roberto Greco
Set Designer : Solene Ortoli
SFX : Jean Pierre Barthes
Hand Model : Ingrid Cuer
Nails Artist : Tori Lineker
Production & Post Production : Helmut

OVERVIEW
WORKING PROGRESS ⏐CREATIVE INTENTIONS